What is it
Content marketing is providing your target audience with useful information related to your product offering.
Let’s dissect this definition and talk about important aspects of content marketing.
The Audience – this is really the centerpoint of your content strategy. We need to step away for our product or the company and look at potential clients first. Having a specific person in mind would really help you create relevant content and come up with ideas easily.
Useful Information – is the kind of content which helps solve problems for your audience.
This information
Why
Inbound marketing
Builds a long term audience
Helps shape your offering
Identifying customer problems
How
Research
The stages
The types of content
Schedule
Tracking / Adjusting